Project Overview
Completed while working with Oh Hello Branding Group

While at Oh Hello Branding Group, I worked with The Derm Institute of West Michigan to create a brand guide based on the existing look and feel of their skincare line. The goal was to bring consistency to their overall brand presence while still honoring the identity they had already built.

Once the brand guide was in place, I updated their website and refreshed existing marketing materials to align with the new visual direction. I also managed their social media accounts, designing campaigns and graphics that reflected the updated branding and helped connect with their audience in a more meaningful way.

In addition to design and digital work, I supported event planning and promotion for several of their fundraising events. I also helped write a handful of blog posts to highlight the skincare expertise of Dr. Kristi Hawley and share helpful tips with their community.

The project helped bring clarity and cohesion to the brand while building stronger engagement both online and offline.