Why Isn’t My Current Agency Taking a Proactive Approach to Supporting My Website?

by Brittany Meyers | Apr 10, 2025 | 3 Media Web, All Copywriting Examples

Are you frustrated by a lack of proactive support from your website agency? Good news, you’re not alone. Many businesses are stuck in a reactive cycle—only hearing from their agency when something goes wrong. But why is this happening?

Let’s dig into the common reasons and what you can do to turn things around.

1. Operating Reactively, Instead of Strategically

Many agencies focus on fixing problems as they arise instead of planning ahead. This reactive mindset can leave your website stagnant without the improvements it needs to stay competitive.

Signs your agency is reactive:

• They rarely bring new ideas to the table.
• They only contact you when there’s an issue or you reach out first.
• They’re more focused on maintenance than growth.

At 3 Media Web, we take a more proactive approach. We stay ahead by consistently suggesting updates and improvements. Our blog on putting clients first explains why ongoing, strategic support is essential and how our team will always advocate for your success.

2. They Don’t Understand Your Goals

If your agency hasn’t invested time in learning about your business goals, it’s lacking a crucial foundation for proactive support. Your website should align with your objectives, not just be a digital placeholder.

Examples of misaligned support:

• They’re not suggesting optimizations for e-commerce sales, lead generation, or user experience.
• Their updates feel generic and not tailored to your industry and goals.

To get the most out of your agency, ensure they’re tuned into your specific needs. For example, if a client came to us looking to improve their product pages, we wouldn’t just tweak the design—we would add a quick view feature to make shopping faster and easier, among other improvements, to make sure they get the real solution to the root problem.

3. Lack of Specialized Expertise

Not all agencies have the resources or skill sets to deliver proactive recommendations. A smaller or overextended team might struggle to go beyond the basics.

Areas where expertise can make a difference:

• SEO strategies to boost visibility.
• CRO (conversion rate optimization) to improve performance.
• Analytics to uncover trends and opportunities.

At 3 Media Web, we bring a team of specialists to ensure your website is a growth engine—not just a functional tool. Check out all of our unique specialties!

4. Communication Gaps

Poor communication is one of the biggest barriers to proactive website support. If you don’t know what’s happening—or worse, if your agency doesn’t know what you need—it’s hard to move forward effectively.

Signs of communication issues:

• You rarely hear from your agency unless you reach out first.
• Updates are vague or infrequent.
• There’s no clear plan or roadmap for your website’s future.

We believe in transparent, frequent communication. Whether it’s a quick update email or a deep-dive review, we keep you informed so you can feel confident about your website’s progress.

5. Misaligned Expectations

Sometimes, the issue comes down to mismatched expectations. If your agency doesn’t know you want proactive support, they might think you’re content with basic maintenance.

Here’s how to avoid this:

• Set clear expectations upfront.
• Ask the right questions during onboarding, like, “How will you keep my website optimized and competitive?” Or “How do you plan on staying aligned with our goals as we move forward?”
• Regularly revisit goals to ensure alignment.

In our recent blog, we outlined why having a support partner is crucial for enhancing your digital presence and growing your business. Learn to tell if you need to invest in a partnership with a dedicated web agency.

So, What Can You Do About It?

If your agency isn’t meeting your expectations, don’t give up. Start by having a candid conversation to clarify your needs. If things don’t improve, it might be time to explore other options.

Steps to take:

1. Communicate your concerns: Share specific examples of what’s missing and ask for their plan to address it.
2. Request a proactive roadmap: A clear outline of upcoming opportunities and improvements shows they’re thinking ahead.
3. Evaluate your options: Consider a new partner if the response isn’t what you need.

At 3 Media Web, we’re proud to offer proactive, strategic support tailored to your business. From optimizing your site for conversions to suggesting innovative features, we always think one step ahead. Ready for a proactive partner? Let’s talk. Your website deserves more than just maintenance—it deserves a team that’s invested in your success. For more insights, check out our blog for tips and strategies to maximize your website’s potential.ve to show you how a true partnership feels.

Strengthening Your Team Through Employee Advocacy: Insights from an Account Manager at 3 Media Web

by Brittany Meyers | Apr 22, 2024 | 3 Media Web, All Copywriting Examples

Companies constantly seek unique ways to stand out in today’s digital landscape, where fierce competition and brand reputation are everything. While flashy marketing campaigns and sleek websites certainly play a role, one often overlooked aspect of building a solid brand presence is the power of employee advocacy.

As an Account Manager at 3 Media Web, I’ve witnessed firsthand how employee advocacy can transform individual team members and the entire organization. With that said, let’s delve into the significance of employee advocacy and explore how it can strengthen your team.

What is Employee Advocacy?

Employee advocacy empowers employees to actively promote their company’s brand, products, or services. It goes beyond traditional marketing tactics and taps into the authentic voices of employees to amplify the brand’s message.

At 3 Media Web, we understand that our employees are our greatest assets. Each team member brings a unique perspective and skill set to the table, and by encouraging them to become advocates for our brand, we can harness their passion and expertise to drive meaningful engagement and growth.

Fostering a Culture of Advocacy

Building a culture of advocacy starts from within. At 3 Media Web, we prioritize transparency, open communication, and collaboration, laying the foundation for our employees to feel invested in the company’s success.

When a new team member joins us, we emphasize the importance of understanding our brand values and mission. By aligning each team member’s goals with the company’s broader objectives, we empower employees to see themselves as integral contributors to our collective success.

Benefits of Employee Advocacy

1. Increased Brand Credibility: In an era of skepticism and information overload, consumers are likelier to trust recommendations from people they know. By leveraging the credibility of our employees, we can build trust with our audience and differentiate ourselves from the competition.
2. Expanded Reach: As social media rises, employees can extend their influence to networks beyond the company’s established channels.
3. Enhanced Employee Engagement: Team members who feel valued and empowered are likelier to be engaged and motivated. Encouraging advocacy fosters a sense of pride and ownership among team members, leading to greater job satisfaction and retention.
4. Thought Leadership: Our team members are experts in their respective fields, and by sharing their knowledge and insights, they can position themselves as thought leaders within the industry. This elevates our brand’s reputation and attracts top talent and business opportunities.

Empowering Advocates at 3 Media Web

At 3 Media Web, we provide our employees with the tools and resources to become effective advocates for our brand. From social media training sessions to content creation workshops, we invest in their professional development and equip them with the skills to represent our brand authentically.

Moreover, we celebrate and recognize employees who go above and beyond in their advocacy efforts, whether it’s through internal awards or public acknowledgments. By highlighting their contributions, we reinforce the importance of advocacy and inspire others to follow in our footsteps.

A Strong Team Aligned to Company Values

In an increasingly competitive business landscape, employee advocacy has become a powerful asset for building brand awareness, credibility, and engagement. As an Account Manager at 3 Media Web, I’ve seen firsthand how fostering a culture of advocacy can strengthen our team and propel our company forward.

By empowering our employees to advocate for our brand, we amplify our reach and influence and cultivate a sense of pride and ownership among team members. As we continue to invest in our people and foster a culture of collaboration and innovation, I’m excited to see the positive impact that employee advocacy will have on our team and our business.

At 3 Media Web, our employees are our greatest assets, and by harnessing their passion and expertise, we can achieve remarkable results together.

Putting Clients First: How Advocacy Strengthens Our Team and Yours

by Brittany Meyers | Apr 8, 2024 | 3 Media Web, All Copywriting Examples

In the bustling realm of digital marketing and web development, where every pixel counts and each line of code shapes an online presence, the significance of client advocacy cannot be overstated. As an Account Manager at 3 Media Web, I’ve witnessed firsthand the transformative power of championing our clients’ best interests. It’s not just about delivering projects; it’s about forging lasting partnerships rooted in trust and mutual success.

In the dynamic landscape of client-agency relationships, fostering a culture of advocacy within your team can be a game-changer. Here’s how employee advocacy can amplify your team’s effectiveness and fortify your commitment to serving clients excellently.

Understanding the Client’s World

We must immerse ourselves in their world to truly advocate for our clients. Understanding their business goals, target audience, and industry landscape lays the foundation for meaningful collaboration. At 3 Media Web, we empower our team members to delve deep into client narratives, fostering empathy and insight that transcend project specifications.

Proactive Problem Solving

Client advocacy isn’t just about reacting to requests; it’s about anticipating needs and proactively solving challenges before they arise. As an Account Manager, I encourage my team to adopt a proactive mindset, constantly seeking innovative solutions to propel our clients toward success. Whether it’s preemptively addressing potential roadblocks or suggesting strategic enhancements, proactive advocacy fosters a culture of partnership and reliability.

Transparent Communication

Effective advocacy hinges on transparent communication. From project updates to strategic recommendations, maintaining open lines of communication cultivates trust and ensures alignment between our team and our clients. At 3 Media Web, we prioritize clear, honest dialogue, empowering our clients to make informed decisions every step of the way. By fostering a culture of transparency, we mitigate misunderstandings and strengthen our partnerships through mutual respect and understanding.

Tailored Solutions

No two clients are alike, and cookie-cutter solutions won’t suffice. True advocacy demands a customized approach tailored to the client’s unique objectives and challenges. At 3 Media Web, we recognize the importance of listening intently to our clients’ needs and crafting bespoke strategies that resonate with their vision and values. By championing tailored solutions, we deliver superior results and demonstrate our unwavering commitment to our clients’ success.

Celebrating Wins Together

In the fast-paced world of digital marketing, it’s easy to focus solely on the next milestone. However, true client advocacy extends beyond project completion; it’s about celebrating wins together and sharing in our client’s successes. Whether launching a groundbreaking website or achieving record-breaking results, at 3 Media Web, we take pride in our clients’ victories as if they were our own. By fostering a culture of celebration, we cultivate a sense of shared purpose and camaraderie, uniting our team and clients in pursuit of excellence.

Instill A Culture of Advocacy within your Team

In the ever-evolving digital marketing and web development landscape, client advocacy isn’t just a buzzword—it’s a guiding principle that drives everything we do. As an Account Manager at 3 Media Web, I’ve seen firsthand the transformative impact of championing our clients’ best interests. By fostering a culture of understanding, proactive problem-solving, transparent communication, tailored solutions, and shared celebration, we strengthen our team and elevate the client experience, forging lasting partnerships built on trust, integrity, and mutual success. So, let’s not just deliver projects; let’s advocate for our client’s dreams and aspirations, one pixel at a time.